When hosting an online auction, it is important to maintain communication with bidders to keep them up-to-date on how your auction is progressing. Email marketing is one of the best ways to engage your audience. Here are three easy steps you can follow to build better, more “clickable” email campaigns that will stand out in any inbox.
Step 1 | Start email marketing with an eye-catching subject line
If subject lines aren’t constructed carefully, you are more likely to see a decrease in open rates, a decrease in conversions, and an increase in spam reports. To avoid this, you should be aware of words that perform terribly in subject lines, such as Newsletter, Journal, Forecast, and Training.
Step 2 | Fill the body of your email with captivating content
Step 3 | End by inviting your readers to take action
These 3 Steps to Building Better Marketing Emails have been proven to increase the success of email marketing campaigns, and we hope they will do just that for you. Take a tour of Auction Frogs today to get started with your next online fundraiser today!
About the author
Auction Frogs streamlines your fundraising process by giving live and silent auctions a digital backbone. Reduce hassles, save valuable volunteer time, and increase your revenue raised. We deliver unique technology to simplify the experience of hosting a successful fundraiser.