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How to use Hashtags to your Advantage

What exactly is a hashtag? Hashtags are metadata tags used on social networks, such as Facebook, Twitter, and other microblogging services, that help users easily find messages with specific content or themes.

Simply put, a hashtag is a keyword or keyphrase led by a pound or hash sign and typed out without spaces—#AuctionFrogs and #Fundraisers, for example. You can (and should!) include them in all of your social media posts—at the beginning, at the end, or anywhere in between.

Hashtags tie public conversations from different social media users into a single stream. These streams can be found by searching for them, clicking on them, or using third-party monitoring tools. When used properly, hashtags are a great way for you and your brand to make your posts more visible and engaging. They give your audience useful context, cues for recall, aggregate posts and images together, and update like-minded followers on specific topics in real-time.

Quick Tips for your Facebook posts

Facebook creates some unique challenges when tracking how users are interacting with your hashtags. Due to the volume of private profiles, it can prove more difficult to pull complete metrics on your hashtags’ performance.

So, why should you bother trying to incorporate hashtags into your Facebook efforts? Here are a few key reasons why it’s important to include them in your posts:

Quick Tips for your tweets

Hashtags can be used anywhere in the body of your Tweets. Place them at the beginning for emphasis, add them at the end for context, or let them live in the middle of your post to highlight a keyphrase. They can also be added to your comments when you retweet a tweet, when you reply to a tweet, and even in your Twitter bio!

Take a look at these easy-to-follow Dos & Don’ts:

Quick Tips for your Instagram stories

While you can post hashtags in your image captions, you may want to consider moving them to the comments section instead. Including your hashtags as your post’s first comment allows your followers to focus on the great caption you’ve written first.

Much like with Twitter, it is also possible to include hashtags in your Instagram profile bio. Don’t miss out on the opportunity to do so!

Best hashtagging practices

Use Auction Frogs for your next Online Auction

Our platform is feature-rich, simple to use, and yields great results. It allows for an unlimited number of item and image uploads, plus it can be customized to reflect your brand identity. And, with a mobile-friendly user experience, bidders can participate on any smart device.

So, get in touch today to see how we can help make your next virtual fundraiser a successful one!

About the author

Auction Frogs

Auction Frogs streamlines your fundraising process by giving live and silent auctions a digital backbone. Reduce hassles, save valuable volunteer time, and increase your revenue raised. We deliver unique technology to simplify the experience of hosting a successful fundraiser.

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